About Us
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
Leading the Team
Our mission is to make testimonial story collection simple, strategic, and impactful—so leaders can turn authentic voices into lasting growth. Testimonial Coach was created as a direct result of 100s of direct conversations with leaders across CXOs, HR, marketing, fundraising, and communications leaders inside companies and nonprofits. We've seen firsthand what works—and what doesn’t. Trust us. Tools alone do not.
Our work has helped organizations collect more than 2,000 stories. We built our approach on lessons learned not just from our own experience, but from every leader who’s shared their challenges and successes with us. The result is a practical system of guides, playbooks, tools, and bundled coaching that helps organizations collect and activate stories that align with their values, inspire trust, and support real goals.
Erik Ayers
